In today’s digital age, it is a very competitive environment for all e-commerce sites. Do you know that the total value of global retail e-commerce sales will reach $3.45T in 2019? Now, a customer can not only browse a product, but they can also compare it and decide on the best price even before they land on your website. It is noted that 85% of consumers conduct online research before making a purchase online.
There are between 12M to 24M e-commerce sites in the world. It is not an easy feat to get noticed among growing e-commerce website, all thanks to search engines. But do not worry, here are our top 10 digital marketing strategies that are sure to help you capture the growing market.
1. Email marketing
It is believed that email marketing is dead but that’s not quite the case. With good content, email marketing can drive more traffic to your website and thereby increase sales. Use email marketing to personalize content, offer excellent discounts and use it as a great tool to know your customers.
2. Influencer marketing
In today’s digital age, a social media influencer has a high rate of impact on its audience. So, it might not cost you’re a lot but influencer marketing will help you reach the right audience. You might probably need to pay some or offer your products for free against a legitimate review of your product.
3. Guest posts
Another great strategy that you can use would be to write a guest post with other blogs and publications and thereby posting a link back to your website. These backlinks not only help you boost your website ranking but also helps you put your product/service in front of a new audience group.
4. Mobile-friendly marketing
Every consumer out there is a proud mobile user. They do not have time to sit back and browse through their laptops or desktops. So, as an e-commerce owner, it is your responsibility to have a highly mobile responsive website i.e. good user experience (UX). Make sure your mobile-friendly website is responsive to any user layout. Geo-target marketing might also be a great marketing option that enables you to reach out to customers based on their proximity to your business.
5. Create original content for your website
Before you create an e-commerce website, make sure you have original content in place. Original content helps you set the tone for your website, helps you build a relationship with customers and create a brand for yourself.
6. Social media marketing
Build relationships and boost traffic to your website using your social media channels. Generate engagement with your customers to help your business grow consistently. Facebook, Instagram, and Pinterest are great tools that can be used in social media marketing and it is the right time to put them to good use.
7. Content Marketing
This essential step is usually missed out by many e-commerce business owners. A good content marketing strategy can create meaningful conversations with your customers and help you retain them. Blogs, videos, newsletters are all great ways to market your business but always remember that promotional content should not be more than 20% of the entire information that you share with your audience.
8. Increase product Visualization
“3D Visualization helps increase sales by 25 to 30%- the Fourth source.” With the advent of digital technologies, you can increase your product visualization by using Augmented Reality or Virtual Reality to showcase your products to customers who belong to a high-income tech-savvy group.
9. Re-target your customers
Another great strategy that many business owners forget to use is to re-target your existing customer list. Re-targeting helps you to follow your customers while they are online and helps you to keep them aware of your products and great discounts you might offer in the future. Re-targeting is a technique that helps you track your customers and display ads to them while they are browsing the internet, intending to bring them back to your website!
10. Optimize your web content
Last but not least, optimize your web content for keywords that your customer will be using. Do proper keyword research before you optimize your web content. Make sure all your product pages are also optimized! This will make sure your website is visible in search engines while a prospective customer searches for your product.
It is important to stay ahead with the growing needs of customers and with the latest marketing trends and techniques. Deliver important, informational and valuable content that helps your audience and We are sure you will be in the right direction. Don’t forget to make use of website analytics to examine trends, and to optimize your website.