The event managing sector is a high-growth industry in India. However, in this competitive space, organising excellent events is not enough; it also requires strategic marketing to build credibility with clients. In this blog, we explore the key marketing tactics used to promote events organised by popular firms like Madmaze to build a solid reputation in event management in India.
What is an event management company?
An event management company is a professional service provider that provides event organisation services to clients, covering every aspect of the process from planning to organising to post-event engagement. These occasions can be corporate events, weddings, street festivals, or conferences.
What is event marketing?
Event marketing includes the promotional activities undertaken to promote the event before, during, and even after the event.
Marketing includes the activities devised when planning for an event to promote it among the attendees, sponsors and guests.
Why is Event Marketing Important?
As there are multiple events organised throughout the country every day, it is becoming increasingly difficult to attract attention.
Strategic marketing helps the event organisers in:
- Maximising audience attendance
- Establishing themselves as the leaders in the industry
- Building long-term relationships with clients and sponsors
- Increasing post-event engagement and lead generation
What is B2B Event Marketing?
B2B (business-to-business) event marketing specialises in providing event management services to organisations which sell a product or service to another organisation.
In the case of firms providing such services, focusing on B2B events may mean dealing with large-value customers who need repeat event organisation services.
8 Event Management Marketing Strategies
Here is how you can plan an effective event marketing strategy:
Create Target Audience Personas
Start by understanding who you are talking to.
Create audience personas consisting of demographic information, budget range, decision-making behaviour and preferred styles of events.
Plan with your metrics in mind
Actionable event marketing strategies start by defining clear goals: brand awareness, ticket sales, lead generation, or media coverage.
Select the KPIs (key performance indicators) in line with those objectives, like the number of sign-ups, the number of clicks on the website, or social shares. Measuring outcome KPIs will help you optimise your strategy and provide the relevant ROI figures to concerned stakeholders.
Map and Refine the Attendee Journey
Design the process of audience participation in the event, starting from how they will be invited to how they will be encouraged to engage with the brand after the event.
Touch points like sending email reminders, WhatsApp updates, on-ground support, and thank-you notes after the event also need to be decided in the plan.
Prioritise Inbound Techniques
To engage your audience, use inbound marketing strategies. Some examples include introducing SEO-optimised blogs, videos behind the scenes, downloadable guides, and interactive Instagram reels.
These techniques are particularly fruitful for businesses that provide event management in multiple cities across the country.
Generate Excitement with Email Marketing
Email marketing is an affordable way to attract an audience and convert them while planning an event.
Send pre-event mailers on guest speakers or deals, in-event reminders and timetables, and post-event questionnaires or thank-you emails.
Attend Industry Events to Network
Networking is crucial, especially in the event management industry. Visit expos, hospitality fairs, fashion shows, and B2B conferences to keep updated on the newest trends and to find vendors, clients, and partners.
Such events lead to beneficial partnerships and referrals while promoting your event management business.
Encourage Post-Event Feedback
Ask the attendees and clients to post testimonials, social media reviews, and constructive criticism.
By addressing this feedback, you increase your service quality and build brand credibility in the field of event management in India.
Create Exclusive Spaces for Attendees
Branded experiences, VIP lounges, or networking spaces boost your brand image and trust. By providing such unique experiences, you can set your brand apart from the competitors.
Summary
The event management industry in India is dynamic. At Madmaze, we follow the given strategies to set your event apart from the rest. We focus more on creativity and execution skills to provide the best event management services that attract premium clients. Regardless of the type of event, inbound channels, measurable success metrics, and unforgettable experiences for the attendees will lead your brand to success in the long run.
