Exhibition planning involves strategising, organising, and executing a display event where businesses or brands showcase their products or services. It includes venue selection, stall design, branding, logistics, marketing, and footfall management to create maximum impact and ROI.

Managing a social event (like weddings, anniversaries, or community celebrations) involves:

• Setting a date, budget, and guest list
• Choosing the right venue and theme
• Coordinating vendors (catering, decor, music, lights)
• Ensuring a guest experience with clear timelines and hospitality
• Managing last-minute changes smoothly

Start by understanding your audience’s age group, profession, preferences, and objective.
For example:

• B2B clients? Go to a conference or expo.
• Families? A carnival or family day works best.
• Young crowd? Consider gamified events, concerts, or hybrid experiences.
• A professional agency can efficiently map formats to outcomes.

Key elements include:

• Venue rental & permissions
• Catering & hospitality
• Decor & theme execution
• AV setup (lights, sound, LED)
• Marketing & invites
• Safety, staffing & contingencies

Always keep 10-15% buffer for last-minute adjustments.

To organise a successful corporate event:

1. Define objective (training, R&R, launch, internal meet)
2. Fix date, budget, and target audience
3. Choose the venue and format
4. Plan content, tech, and creatives
5. Execute with a trusted agency for seamless delivery

The 5 Cs stand for:

• Concept: Defining the event vision
• Coordination: Seamless logistics and resource planning
• Control: Monitoring every detail and execution
• Culmination: The event day, live execution
• Closeout: Feedback, reporting, and wrap-up

An exhibition aims to bring together businesses, consumers, and stakeholders to showcase innovations, generate leads, strengthen networks, and enhance brand presence—all under one roof.

1. Understand your objective
2. Define the size and layout based on footfall and budget
3. Design engaging visuals and messaging
4. Include demo zones, branding, and digital displays
5. Plan for lighting, power points, and visitor flow
6. Add interactive elements to attract attention
7. Always keep branding consistent with your identity

• Visit the venue in advance
• Pack all materials with a checklist
• Double-check branding placements
• Ensure sufficient lighting and power backup
• Rehearse the product demos
• Keep it clutter-free and approachable
• Have staff trained and ready

• Planning: Foundation of any successful event
• Promotion: Reaching and engaging the right audience
• People: Guests, teams, vendors, and stakeholders
• Place: The venue or platform where the experience unfolds