All of us have heard about SEO or Search Engine Optimization and are aware that it is a great marketing tool for your business. However, SEO is not as easy as you think. This multi-facet creature is made up of different elements that work differently. Nevertheless, nobody can deny how important SEO in this digital era.
Why is SEO important?
SEO helps your business gain visibility and thereby drives traffic to your website generating more sales. In addition to this, it is a valuable tool to help you build brand visibility, build a relationship with your customers and showcase yourself as an expert in your industry! SEO can do all that if you know how to make it work for you!
Appearing in the organic search results of search engines such as Google is no easy feat! Do you know that Google accounts for over 79% of all global desktop search traffic in 2019? That’s a huge number and getting in that search result is going to help you find your prospective clients and boost your sales.
Different elements of SEO:
There are different elements of SEO that work differently. 82% report the effectiveness of SEO is on the rise and 42% declare that effectiveness is increasing significantly. These numbers show how important it is now to make sure your content is search engine optimized!
Keywords are words or phrases that your prospective client might use to find out more about their relevant online needs or probably content. These words can later be used by businesses to connect with these clients to tell them more about their products/ services! This is a great way to generate traffic. Keywords can be used in your titles, URL, meta tags, etc.
Content is another important part of SEO. You can use content in your blogs, podcasts, web-page content, infographics, and social media post. All these contents would be readily available when a prospective client searches for relevant data. However, you must realize that the content must be informative, educational, fun, engaging and shareable.
Backlinks or off-page SEO:
Another important element of SEO is backlinks or off-page SEO! Quality links to your website from external sources tell search engines that your website is of high quality! This helps you build trust. There are many methods employed to create good backlinks. Guest blogging, creating excellent shareable infographics are a few of the techniques used.
“Google “near me” searches have increased by two times over the past year”. Local SEO helps you capture the local traffic looking for relevant services/products near their location. Local SEO is a highly relevant form of SEO as most people use their mobile phones for search.
Top 5 benefits of using SEO:
- Increase your organic traffic by using relevant SEO elements to boost sales.
- Build a positive image for your brand among the public by quality backlinks
- Great user experience as SEO will help you provide relevant information and ensure maximum visibility
- Higher engagement, traffic, and rate of conversion!
- A great long-term strategy that is relatively cheap once you understand how to use it.
Do you know 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority? Well, just look at the benefits! Increasing brand visibility, higher engagement, and a great conversion rate; SEO is the most important element in digital marketing and it is the right time to invest in a good SEO strategy for your business!