For a business of any size, one of the important challenges is to stay relevant to change. For the longest time, we’ve seen traditional marketing methods that brands have followed, such as print advertisements, TVC’s, flyers and even billboard ads. The sense of familiarity that businesses have with traditional marketing methods makes them go back to them, time and again.
But, like everything else in the world, change is inevitable. With the advent of the Digital age,52.4% of the world population regularly accesses the Internet. Businesses started to work on an easier way to reach an audience spread globally with a more dynamic approach. And, how would you take advantage of it? The answer is Digital Marketing. It started with leveraging the power of the internet and using the different platforms to let the world know of your brand’s existence. It is the usage of different tools on the internet to promote your brand to an online audience.
With the introduction of smart phones and the internet, people spend most of their time online. By 2022, there will be 829 million Smartphone users in India, accounting for 60% of the population, according to Cisco’s 13th annual Visual Networking Index (VNI). Until last year, a mere 27% of Indians were using Smart phones.
With such a wide open market, how you pick your target audience plays an important role in your digital transformation. Social Media handles provide tools that can help bring your brand to a specific targeted audience. This is your cue to establish your brand and produce content that noticeable.
89% of B2B marketers value brand awareness as the most important goal, followed by sales and lead generation.Once your potential customers are curious about your brand, they would want to browse your Digital presence. There’s a very good chance that a potential customer wouldn’t come back if they can’t find your business online as they would find it illegitimate.
One of the many benefits of digital marketing is that the reach can be measured and courses can be iterated. With tools such as Google AdSense, it is easy to analyze and measure your digital campaigns. One true story is that,Location-specific digital ad campaigns are 20x more effective than traditional banner ads. This gives your business the power to review the complete performance of the campaigns and correct them if required. Knowing, where you can do better gives complete flexibility to your Digital campaign. It also serves as an important step towards the online growth of a business.
Know what your competition is doing?
A business achieves true growth when it not only pays attention to itself but also to its competitors. This is a common reality in the digital world. It is important to assess what your competitors are doing online regularly. The type of content they publish, their digital presence, the tools that they use, can all provide insights to what you can do or what you shouldn’t do to make your business more visible.
Every brand is different and its needs are also different with respect to its success online. So, for each brand, we need to chart out an unique strategy that can guide to digital success. There are multiple ways you can enhance your digital presence. These are commonly listed as:
- Social Media Marketing (SMM)
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Email Marketing
With an integrated approach to digital marketing Madmaze provides the best Digital Marketing solutions for any brand big or small. Lets dig into why the above list is essential for any Digital Marketing campaign.
1. Social Media Marketing (SMM)
Social media marketing is one of the most popular internet marketing methods. This involves creating and sharing content on various social media networks for branding and marketing. The type of content can be in any form such as images, videos, text, infographics, GIFs that can increase audience engagement.
For context, as of May 2019, total worldwide population was 7.7 billion. The total internet population was 4.4 billion out of which 3.499 billion users are active on social media with an average of 7.6 social media accounts per person. The average daily time spent by an user on social media is estimated to be 140 minutes a day
Social media networks like Facebook, Instagram, Twitter, Pinterest, Linkedin and others form a platform for your brand’s social media presence. This cost-effective marketing strategy proves to be one of the most effective solutions for online brand building. Madmaze, being one of the most creative social media marketing companies in Chennai, can help build an effective SMM strategy for your brand.
2. Search Engine Optimization (SEO)
Search engine optimization involves a combination of different techniques, strategies, and practices which aim to list your business better in web searches such as Google, Bing, etc. It is important to note that these techniques and practices are always evolving due to the difference in consumer and web-user’s evolution. This also means that search engines keep updating their algorithms. It is essential to be equally updated about these changes to execute an effective SEO strategy.
SEO can help a business increase brand awareness, generate traffic, improve conversions and better the customer experience online among others It is also a valuable tool in building relationships online with prospective customers by the placement of your brand on the basis of trust.
A digital marketing expert such as the Madmaze team can help you with on-page optimization as well as off-page optimization. On page optimization involves activities performed inside the website by inserting keywords in the Meta description, titles, URL, header tags, etc. Off page optimization is when promotional activities for your website are carried on other websites. This includes blog commenting, classified ads, social bookmarking, etc. Both these functions are essential for a website to rank on search engines..
3. Search Engine Marketing (SEM)
It has never been more important to advertise your brand on the internet. Search engine marketing has proven to be one of the more effective ways for online brand building. Google has 4,464,000,000 searches per day. Whether you want to sell your product or build brand awareness in a competitive online market, search engine marketing can help you grow your business.
Search engine marketing is a type of internet marketing that specifically helps in generating traffic to your website. It works towards attaining maximum visibility of your website through search engines, thereby putting your brand visibly on the online map. Through keyword research, constant competitor analysis and paid listings, search engine marketing will be able to increase traffic to your website organically.
So, how exactly do we use search engine services to make your brand visible on the internet? The internet itself is an advantage for this purpose. Most of the online users spend their time online searching for information like news, reviews, products, recipes, etc. Every single piece of this information is stored through search engines (like Google) right up to the smallest of details. This helps connect the information to the user, which in turn helps us to analyze the buying behavior of the customer.
The number of users is increasing day by day; and reaching out to this audience is a task for the experts. Madmaze Digital Marketing agency being one of the best SEM company in Chennai creates brand awareness online for businesses through search engines. This slowly turns into generation of leads and finally converting these leads into potential buyers. Therefore, search engine marketing is the best form of paid advertising that helps a business promotes its products and services. It also proves to be the fastest method of bringing paid/organic traffic to your website.
4. Email Marketing
The role of email marketing in digital marketing proves to be a powerful way to connect with people. The advantage with email marketing is the wide usage of emails by people all over the globe. In this digital world, it is hard to find someone who does not own an email address. With 90% of consumers checking their emails every day, experts say that in terms of customer acquisition, email marketing works better than social media! In terms of email marketing, 93% of B2B marketers use email as means to distribute content.
Madmaze is one the best Digital Marketing agency that provides email marketing services in Chennai. It is important for a digital marketing agency to be familiar with the outcomes of email marketing with respect to the type of business. Email marketing achieves three types of goals such as promotional, relational and transactional. Out of which, promotional emails are the most commonly used. The biggest driver for Black Friday transactions was Email marketing, with 25.1% of sales originating from the marketing channel. They present your email recipients with offers like promotional content, product release or trial offers. They provide value towards lead generation, loyalty, sales and up sells.
Relational emails work towards building customer relationships rather than directly selling your brand and products to them. They deliver valuable and free content to your customers in the form of blog articles, guides, surveys, etc. This helps the customer engage with the brand in a deeper and meaningful way. Transactional emails are like follow up mails to customers who have already engaged with the brand in some way. These can be in the form of receipts, coupon codes, order confirmations, etc. Transactional emails help the brand engage with the customer and make their voice known.
Lastly, digital marketing is the future. Research shows that with an increasing number of investments made in digital media, it is expected to grow drastically in the coming years. So, there will be a time when every business, small, medium or large, needs to be online and digital. With the help of Madmaze Studios, one of the best digital marketing companies in Chennai, your business will get the boost it needs in the online world.With an integrated digital marketing approachMadmaze’s Digital Marketing service in Chennai isalways eager to help you get access to your target audience digitally.